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Archive for June, 2010

The Daytona 500, which is commonly referred to as the Super Bowl of NASCAR, is held each year in February.  Drawing hundreds of thousands of fans each year, with even more watching at home on television, the Daytona 500 is racing’s most anticipated event.  The sports news media agrees with large press attendance and pre-event weekend coverage.  While sports news continuously surrounds the annual Daytona 500, it is now focused on a new men’s fragrance of the same name.

Elizabeth Arden, which is the #2 American perfume creator, will begin offering the “Daytona 500″ men’s fragrance beginning in April 2006.  Elizabeth Arden believes that the scent “embodies the confidence, power and intensity of the men daring enough to race in the ultimate adrenaline rush. The Daytona 500 is arguably the most exciting race of the year and is widely published in sports news publications, as well as sports news programs.

Jeff Gordon, four-time Cup champion and defending Daytona 500 victor, already promotes another product in the Elizabeth Arden fragrance line.  Halston, which is also a men’s fragrance, is promoted by Jeff Gordon, who serves as product spokesman.  When Gordon signed on as a representative in February 2005, Elizabeth Arden claimed that their sales increased by 30-40% from previous sales.  It is this relationship that creates the preexisting association between Elizabeth Arden and NASCAR.                    With the release of the Daytona 500″ fragrance, sports news will once again be swirling around the sport.  But, by April, with the Daytona 500 competition long since past, the new Daytona 500 sports news will come in the form of a men’s fragrance.  During it’s earliest days, racing at the beach in Daytona quickly became the base for which the sanctioning body of NASCAR was born.

Whether racing professionally or simply enjoying the pace of a race, sports car racing is an activity for just about anyone with the drive. However, as all races are competitive, you’re always on the lookout for ways to improve your time. Here are some tips you can take with you next time you hit the asphalt.

At the start-up
- If you’re a beginner, try not to floor the accelerator at the starting line. You may still not be used to controlling all that power.

- For advanced racers, rev your engines as high as it can go within safe limits. When the signal is given, ease off the clutch, letting the engine go.

On the straight-aways
- You should be close to your maximum speed on straight-aways, but be very mindful of your steering.

- Beginners should use both hands for the steering wheel placing them at the “10” and “2” positions.

- Advanced racers should know how to steer by accelerating and decelerating. Acceleration will bring the car towards the outer track while decelerating pulls it inside. Steering with the wheel is minimal and should only guide the direction of the pull.

Making the turns
- Racers approach turns in two ways: gradual and sharp.
Gradual turns apply towards the outside of the track making for a slightly wide approach. Beginners should get used to this kind of turn first.

Tight turns tuck in towards the inner track, allowing the car to drift around the corner. This is for more advanced racers as it requires a lot of maneuvering with the steering, brake and throttle.

- Approach a turn slowly and pull out fast. When nearing a turn, ease off the accelerator, letting the car slow down to a speed that’s easier to steer. Resume acceleration as you reach the apex of the turn.

Racing attitudes
- Assess your performance every time. Take note of how you performed each time and determine how you can improve on them. Did the lines you take improve your times? Did you accelerate smoothly or did you race in bursts? This will take patience on your part, but will pay off in the long run

- Finally, although it is a race, develop the attitude of working on improving your technique, rather than beating other drivers’ time. Focusing on being faster than the other guy takes away your concentration on what you need to do right. Remember that you’re running at speeds around and over 100 mph. Small mistakes can make for big accidents.

With these racing tips, you can be well on your way to sports car racing with satisfaction and in safety.